Internet marketing has moved from something some businesses did to something every business must do.  It can attract people to your business, increase traffic on your website, and help you brand your company and its products or services.  If you have just started marketing online, here are a few strategies that can help you plan ahead and make the online marketing you do work well for you.

1. Start Small

Before you dive into internet marketing head first, dip your toe into the water and start with something like a web promotion plan.  Once you have an effective web design for your business, develop a strategy to change and update your website.  Then, promote it anywhere and everywhere you think relevant.

2. Rankings

Once your website is everything you want it to be, you will want to look into SEO or Search Engine Optimization techniques.  These strategies use keywords and other factors to help your website rank higher in the major search engines.  That way, when someone searches for a particular word, they are more likely to run across your company.

3. Email Marketing

As you begin to build marketing strategies, you will also want to build a relevant email list.  You can place a form on your web page and have people sign up for emails from your company for starters.  You can also buy email lists or gather the information from your customers and potential customers in other ways.  Once you have a good list, use it in an effective manner to tell customers about sales, special deals, promotions and other things.  Make sure you only send out relevant content or you will just annoy receivers.

4. Focus on Content

One way to get people to visit your website on a regular basis is by publishing content that is relevant to them and to your business.  This content might get listed as a news story in other areas of the internet, which can drive more traffic to your website.  You should also write online press releases and other items to draw more viewers to your site.  The more often you change your content and the more relevant it is, the more people you will be able to draw.

5. Interact with Visitors

There are a number of ways you can allow visitors to your site to interact.  You want to make sure that you are listening to your customers on a regular basis.  Start a blog and allow visitors to comment on the things you say.  Ask customers who have “liked” your Facebook page to comment on certain products or services.  Allow customers to fill out a feedback form on your website.  The more interaction you get from your customers, the better.  You can learn what you are doing right and what you might need to change and your customers will feel you are listening to them, which will cause them to trust you.

There are a number of online marketing strategies you could put into place, but using the above few will give you a good start.

Have your tried the above strategies or other ones? Please share your experience in the comments area below